Mastering How to Build Your Network Marketing Business Can Be Hard – Follow These Network Marketing Success Secrets to build authentically and without being salesy or bugging friends and family
The challenge: How to build your network marketing business.
The solution: These network marketing tips for beginners are proven network marketing success secrets that will will tell you:
- how to start network marketing business and
- how to succeed in network marketing fast.
Many people are scared away from network marketing, also known as multi-level marketing (MLM), because of all the myths and misunderstanding about this type of business. Part of the negativity comes from reported low MLM success rates. Both a traditional business and a Network Marketing business will fail if you don’t act professionally and RUN them like a business. However, a Network Marketing business isn’t destined to fail any more than any other business. Regardless of the home business you start, success comes from doing the work you do to build it and HOW you build it.
To improve your multi-level marketing (MLM) and recruiting efforts within the world of direct selling, you’ll want to learn HOW TO build network marketing business the right way, consider using these Success Keys:
1) Learn a bit about the Network Marketing Industry and Realities of MLMs
To stay safe from pyramid schemes and MLM scams, arm yourself with knowledge. Learn about the Network Marketing industry or Direct Sales Industry as a whole, research MLM companies carefully, and determine if you’re a good match with your sponsor and team. The truth is, while you can get rich in MLM, statistics show that less than one out of 100 MLM representatives actually achieve MLM success or make any money. However, that’s not necessarily the MLM business’ fault. Many people do not lose weight when they buy a gym membership, but that’s not the Gym or the Gym Memberships fault. Any great results require knowledge and consistent action.
2) Decide to Build as a Network Marketing Professional
Our industry is only bad if you’re looking to get rich quick or you have unrealistic expectations about what it takes to build a successful business. Being realistic, there is no such thing as get rich quick in ANY legitimate business. Most businesses in the real world take a couple of years just to get profitable, and three to five or more years to build a solid and stable income.
Our industry is simple, but it’s not easy. There are three categories of people in Network Marketing:
- Posers – treat this profession as a lottery ticket. They’re hoping to hit it big with as little effort as possible
- Amateurs – focus on different things like one lucky sign-up, trying to get perfect timing, also perfect positioning and shortcuts
- Professionals – this is a person who is an expert at the skills required to build a large and successful Network Marketing organization
Professional athletes and doctors will devote endless hours to preparing to be the best in what they do but often when they join Network Marketing, they won’t give a day’s worth of effort to learning our skills.
When I made the decision to Go Professional, everything changed for me. I stopped focusing on luck, timing, positioning, and shortcuts. I even stopped focusing on the money. My world changed when I started focusing on the skills and made the commitment to practice them with authenticity and keep practicing until I mastered them.
3) How to Build Your Network Marketing Business With a Company With A Product You Love
Too many people get caught up in the potential big income from Network Marketing, that they don’t pay enough attention to what the company is asking you to sell.
You can’t sell something or share your business if you don’t genuinely have belief and pride in what you are representing. This is among the top network marketing tips for beginners!, you’ll be much more successful if you have a product experience and can share it authentically with passion. Do your Network Marketing research and partner with a company that has a product you can get passionate about. Don’t forget to look into the company’s compensation plan before you join and make sure it is favorable to you and you can easily explain it to others.
4) Listen, Be Authentic and Shift Your Focus
When starting out, many companies provide scripts to help you sell the product or service. While these can be helpful in teaching you about your product and dealing with objections, sales is all about being a solution to what a customer needs. By qualifying your contact first, and then listening to their needs, you can tailor your pitch so that you’re offering the solution to their problem.
Be yourself and don’t try to “sell” to people, rather focus on genuine authentic communication and shift your focus to the other person’s needs. Remember marketing is not about selling goods and service that you are offering, marketing is about selling yourself and making good customer relations based on their trust and love for you and your company.
So Shift Your Focus from thinking:
“I can’t wait to tell people what I do.”
“The person who tells their story the most will earn the most.”
We have to get off this and think “How can I help you? How can I add value to you?”
If you focus on the other person and their needs then you will be successful. Good business conduct will ensure that your customers and recruits don’t feel duped, and as a result, will stick with you. This is a really crucial ‘how to’ build network marketing business – listen, be genuinely focus on the other person’s needs and wants.
5) Don’t Bug Your Friends and Family
Nothing will annoy your family and cost you friends more than constantly pestering them about your business. There’s nothing wrong with letting them know what you’re doing and seeing if they have an interest, but if the answer is “no,” let it go. Many companies suggest making a list of 50-100 people you know, and while that’s not wrong, you should consider that most successful Network Marketers have very few people from their original list of 50-100 people in their business. In most cases, friends and family who are in the business often come AFTER seeing the Network Marketer’s success.
To be successful in HOW TO build Network Marketing Business, this comes from treating it like any other business, in which you focus on the people who want what you have to offer. That means deciding who the target market is for your products/services, as well as the business opportunity.
6) Identify and Understand Your Target Market
One of the biggest mistakes new Network Marketers make is looking at everyone (including friends and family at #4 above) as a potential customer or recruit. This is one area where the Network Marketing industry gets it wrong. Like any other business, you will have greater success and efficiency if you identify your target market and focus your marketing efforts at them. Someone who doesn’t care about vitamins or health and wellness isn’t a good person to pester about your business.
Starting questions to consider include:
- Who is your target market/perfect customer?
- What are the problems this target market is facing?
- What are their greatest dreams and what do they really want?
- What are the top 3 BENEFITS your client will get from YOU / YOUR BRAND?
- What language/words do they use so you can appeal to them?
7) Make an Effort to Share Your Product or Business Plan Everyday
Many Network Marketing sponsors will have you focus on recruiting new business builders. However, your income, in a legitimate Network Marketing company, comes from the movement or sales of products or services.
Further, customers who love the products or services can be more easily converted into new business builders. Just like any other business (home-based or traditional business), getting the word out or attention online about your product or service can benefit your target market is the key to generating new customers and recruits. Some ideas include sharing a product sample, inviting a colleague to host a product party, starting a website, using social media to attract online.
8) Build Your Network Marketing Business by Sponsoring, Not Recruiting
One of the benefits of Network Marketing is the ability to bring in new business builders and profit from the movement of products from sales they make in their business. While some could see this as “using” others, the reality is that you’re being rewarded for helping others succeed and you’re going to choose a company whose products genuinely help people.
But for a new starter to succeed, you need to “Sponsor” which means to “Recruit and Train”. You need to see your role not as racking up as many recruits as possible, but in being a leader and trainer. The focus then is on the success of those you help in the business, not on you. That means you need to take time to train them, answer questions, celebrate their successes, and be a support when they encounter any issues. In summary, teach them how to start network marketing business the right way.
9) Set a Daily Method of Operation
We are all creatures of habit. We all have daily routines for our lives. For example, wake up at a certain time, commute to work the same way each day, arrive at work the same time etc.
To succeed in our industry you need to create new habits. You need a set time in your Calendar and plan of action for each day, so you know what you need to do each day to grow your business. You also need to spend 90% of your time on Income Producing Activities. I set the time(s) I can in Google Calendar just like any business has business hours so should you, whether this is 1 or 2 or more hours per day. Once you get started, you also have the nooks and crannies throughout the day.
Network Marketing is a person-to-person to business. While many people don’t like that aspect, especially in the digital age, the reality is that it’s the personal touch that sells the products and business, and retains customers and business builders. Remember people don’t join companies, they join individuals. They join because they know, like and trust you.
Also, set yourself targets, based on your compensation plan and goals, determine how many people you need to show your products or business to reach your goals in the time you want. Doing so will ensure you grow your business rather than just sustain it.
10) Learn How to Market
Network Marketers often stick to the “three-foot rule” (everyone within 3-feet of you is a prospect) and other traditional network marketing tips and tricks that are out of date. But direct sales is like any other business. It can and should be marketed in a variety of ways that takes into consideration your target market, what they need, how you can help those people, and where your target market can be found. Write all this down.
To that end, you can use a variety of marketing tools including a website (check your companies policies about websites) and social media to create curiosity and attract people to you. This will to increase interest in your business and product sales.
11) Stand Out from Other Distributors
One of the challenges of Network Marketing is having prospects want to buy or join YOU as opposed to the other distributors that live in their neighborhood or they know online. You’re selling the same products or services as thousands of others, meaning consumers have a choice. They can simply Google your product or company and buy elsewhere.
So you need to do something that makes you unique compared to everyone else. Give people a reason to choose YOU over other distributors. Be a person of Value and Authenticity, People will join YOU because they know, like and trust you.
12) Develop a System for Following Up
While you don’t want to bother and annoy people, in many cases, with good follow up, you can make the sale or sponsor the person at a future time. Sales are often about timing, and ‘no’ in sales doesn’t always mean ‘never.’, rather ‘not now’ as the timing may not be right.
If someone tells you ‘no’, but there was something in the dialogue that suggested they might be interested in the future, ask if you can put them on your mailing or email list, or if you can call in six months to follow up. Many will give you their email, be Facebook friends or even give phone number just because they want to be nice. Even so, use your calendar or contact system to remind you when to call.
Final Thoughts on How to Build Your Network Marketing Business
In review, this article covers the key steps of HOW TO Build Network Marketing Business.
These network marketing success secrets are simple, but never easy. It’s about doing a few simple things over and over UNTIL you have mastered them. By the time you master and implement all these network marketing tips and tricks, you will more likely have a big team and well on your road to success. You will learn HOW TO build network marketing business quickly.