Mastering How to Build a Network Marketing Business Online Can Be Hard – Follow These Network Marketing Success Secrets to get started right to build authentically, without being salesy or bugging friends and family anymore!
The challenge: HOW TO build network marketing business online.
The solution:These network marketing tips for beginners to get you professional, are proven online network marketing success secrets that will tell you:
- How to generate leads for network marketing business;
- how to build network marketing business online;
- How to start network marketing business online – the right way; and
- how to succeed in network marketing fast.
Let me recap on…
The expectations for the journey online.
Firstly, expect the unknown. Here I mean, you need to be present and respect the journey.
Know you will not learn everything you need in one sitting or one shortcut, it’s a process. So I break this it up into the beginners post “Getting Started” and “Going Professional”. If you haven’t read the “Getting Started” post, go back and start there. Then when you master that, you are ready to take it to the professional level here. Another key to note is when you go online, you’re learning a whole new skill set. Almost a new profession! and there is a learning curve.
You’ve been learning “how to build” Network Marketing business online right? Well, think of this like learning a new profession on top of that.
So when you learn a new profession, what do you usually do?
You go to school or higher education for four years right?. Thank goodness, we’re not going to have you do that, and we want to do it much quicker than four years.
However, if there was a school of building a business online, it would probably take a few months part-time to get through all the coursework, so be prepared for a learning curve.
Let me do some more important recaps here please.
First Things You Need to Know
Don’t try to learn everything at once. Just focus on what’s in front of you. Master that, implement, be consistent, and then move on.
Focus means avoiding distractions. You see ads all over social media and the internet that make it sound easy to build your network marketing business online. For example:
“Join my automated system”
“Click here to learn how I generate leads for network marketing business”
“We’ve found the perfect funnel, the secret”
yada yada, this is Hype and BS.
You see, everyone in MLM wants to build a network marketing business online. It sounds easy and attractive right? But “HOW to build” Network Marketing Business online is NOT EASY, this requires committed, focused work. Figuring out how to build my Network Marketing Business online has been one of the trickiest things I’ve ever done in my life.
There is a GREAT learning curve to building your Network Marketing business online. It is NOT fast, easy or free, despite what anyone else tells you. Also, if you think there is a push button system, you are kidding yourself. The only people who make money with “push button systems” are those who create those systems and who joyfully take your money, typically monthly subscriptions, making them rich and you poorer.
So recapping on mindset, I covered this in the beginners post “Getting Started” including why are you going to the internet?
You still need to learn how to talk to people to build your network marketing business online. Look, when people join my team, I get them started on attraction marketing on Social Media. Get you turning your networking business into a HOME business (i.e. build while at home) by using the power of the internet. From all I’ve learned and applied to my own success, I’ve summarised and distilled into this easy to follow and implement Blueprint Facebook Magic Formula – check this out to learn more. After you attract people and pre-qualify them, you will speak with them off of Facebook on the phone or a call. The process for all of this in included in the Blueprint.
So I wouldn’t introduce people to online marketing for their network marketing business until they can build relationships with a few new customers and earn some consistent income.
Why? A key skill to online marketing is knowing how to talk to people. Hiding behind your computer is not really an option for Network Marketing. You still have to build relationships. So that is the first skill we need to work on.
Sure it’s great when people say things like, “use attraction marketing, people will come to you”.
Definitely it’s the path to success….but what will you say to those people when they come to you? How will you build a relationship with them? That is precisely why getting skilled at talking to people a key initial step to building your network marketing business online. There will FOREVER be a human element to this business. It is a people business. You cannot replace that with the internet.
Yes, network marketing is really designed to be a warm market business.
Not many people can build online, it is not easily duplicatable and you need solid coaching and a blueprint to follow. These reasons are why most successful network marketers don’t encourage it or teach it.
The exciting potential going professional online is your ability to leverage the internet to meet an unlimited number of people globally. You can leverage your time and work smarter. The real beauty is having people contact you first.
However, it can also be very distracting. It’s not for everyone. Again “Getting Started” on social media is the place to kick-off online, it requires less time but has less leverage than what you are about to read.
Right, now we have covered expectations, let’s launch into the training
THE 9 PHASES TO CREATE YOUR ATTRACTION MARKETING SYSTEM TO BUILD YOUR NETWORK MARKETING BUSINESS ONLINE
PHASE #1: Determine your target market
Let me start by telling you 2 key things:
- Selling and prospecting isn’t a numbers game.
- You can’t be all things to all people.
If everyone is a prospect, NO ONE is a prospect. Another realization is that thinking these ways is a recipe for wasting a lot of time on people who will NEVER buy what you’re trying to sell to them.
All businesses have a TARGET MARKET. Network marketing is no different. Please don’t be like the 90% of home business owners that make the deadly mistake of throwing their pitch at the wall to see what sticks (i.e. spam), instead of investing time honing in on their target market.
When it comes to connecting with your prospects, there’s nothing more important than knowing exactly WHAT words to say and WHO to say them to.
Think of a target market as a segmented group of people within a specific demographic who are you can OFFER VALUE to that is likely to appeal to them. Here are some examples of different target markets:
- Cubicle slaves
- Other network marketers
- Stay at home mums
- Small business owners
- People wanting to lose weight
- People who currently buy natural health products
- Single women
- Men in their 40’s
- Internet marketers
Which market should you choose? I recommend you pick ONE target market that you have something in common with. This makes it easier for you. Pick a market you understand – their pains and struggles, their desires or desired outcomes and the language/words that they use.
Personally, my target markets are network marketers, cubicle slaves and runners/athletes. Why? Because I was/am all of these three things myself.
So I can relate to them. I know how they think. We have common ground and this gives us an instant connection when we communicate.
Choose your ONE target market wisely. You can always change it later on, but start with one you have experience with. So as an example, if you are a school teacher, focus on providing value to other teachers, then you have the best chance of recruiting them.
PHASE #2: Determine your Value Offering or Unique Selling Proposition
Let me start by sharing with you some key principles:
- People are not looking for opportunities, they are looking for solutions
- They care about what you can do for them (more than about you)
- People join people
Here think about what value you can offer or your unique selling proposition (USP) to your target market. This lets people know WHY they should do business with you. It’s what makes you different from your competitors, by the value you offer them.
For example, I am “Helping you to generate leads and build your network marketing business online…the right way”. By right way, I mean I don’t use expensive monthly systems, do not use hype, and am about providing VALUE.
That may not appeal to every prospect, but it does to my ideal prospect. Remember, you can’t be all things to all people. Instead, you want to attract your certain type of prospect.
If you don’t know WHY someone will join YOU over someone else in your company, it’s very unlikely anyone WILL join your team. Think of it like Creating YOU, Inc.
YOU, Inc., is where YOU become the brand, not your MLM product. The truth of it is, no one really cares about your MLM product. Remember people are not looking for ‘opportunities’, they are looking for solutions for their problems.
Also, what they really care about, is joining someone that they know, like, and trust, and someone who has the ‘right skills’ to help them achieve success. In summary, you want to create a personal brand that engages prospects, excites followers and magnetizes your audience.
You may have heard this saying before: “People join people.”
These are basic marketing principles that very few network marketers understand. Put some thought into your value offering or USP. Get it right the first time. Once you do that you can move to the next phase.
PHASE #3: Choose your platform to create YOU, Inc.
Again, people buy from people. They are not going to buy from someone who is spamming Facebook groups desperately, saying stuff like: “Make $1,000 a week with no investment!”. So how do you get people to trust you?
My first choice is you create a self-hosted WordPress blog using your name. You want to use your real name, like my blog.
If your name is Jake Turner, it would be:
Naming your blog after your name creates so many possibilities. You have the freedom to talk about anything you want.
Think about it, If your naming included something after your MLM company, what would happen if that company went out of business?
Becoming YOU, Inc. means branding yourself as the ‘go to’ person if you want to attract prospects looking for your target market – e.g. those looking for a home-based business.
Your blog is the vehicle you use for your content, your hub of operations. It’s an asset that you own, it’s the place where people can always find you and how to contact you. You have more control over your visitors actions – compared to all the distractions to them when they see you on social media. So as far as I am concerned, a blog is not optional, it’s a must to going professional. How to succeed in network marketing fast? Build brand YOU.
Other choices are a YouTube channel, a Facebook group or fan page, podcasting, or you could use a simple capture page. You can also use a combination of these things. But start with one, you can always expand later on.
PHASE #4: – Create Value
Creating value online means writing articles or creating videos about “how to’s” which help people “learn” how to do something, rather than selling your company or products.
What you’re looking to do, through your content, is to educate, entertain or empower people. Looking to enhance the lives of other people, through the value in what you share.
When you provide valuable or useful information (without ‘selling’ your business) your readers and viewers will know and trust you.
They might have to see you a few times, but then they will start looking at you as the authority in network marketing, and when they are ready to start a home-based business, they will join you.
So you want to create value on your blog, or through video, and get them to come back to your blog, which is your “hub.”
PHASE #5: Get an Autoresponder
You’ve probably heard it before, “build your list” or “the money is in the list”. This is an asset that you own. Once you have a list, an autoresponder is how you send out emails at designated intervals to your subscribers to continue to offer value and also make offers. So it is nothing more than a software program that lets you collect and manage your email leads.
Why use an Autoresponder
You have spent a lot of time, energy or money growing your business. Either organically or using paid traffic.
The reality is that a lot of the visitors to your site are going to take a quick look and leave for whatever reason. There is still the possibility of turning them into a customer or recruit if you get them on an email list.
It is often said that you need to make contact with a subscriber at least 5 to 7 times before they will buy from you.
Done correctly the autoresponder does this for you automatically. See your autoresponder allows you to keep in touch with your email leads 24/7. It automates your follow-up process so you don’t have to do it all yourself. My autoresponder is one of my most valuable business tools.
You can coordinate your autoresponder with your blog, your YouTube or even create capture pages and connect them to your autoresponder. When you get your autoresponder, you need to set up your email campaigns and lists.
You can have more than one list! As a start you might have one list for your products and another for your business.
PHASE #6: Traffic from Promotion
So once you have your hub/platform and autoresponder set up, your main income producing activity is providing the value that generates traffic. So generating traffic is where you should spend 90%+ of your time or money. You want a surge of continual high quality, targeted traffic visiting your website or lead capture page every day.
There are many ways to do this. Some common ways to generate traffic include:
- Social Media – posting the RIGHT way